Tag Archives: TIPS TO SELL A HOME FAST

STAY AHEAD OF THE COMPETITION: STAGE TO SELL DURING WINTER

Although the cold winter months between Thanksgiving and New Years are traditionally slower for the housing market, it can actually be an ideal time for sellers to stand out among the competition. Here are the key reasons sellers shouldn’t put off listing their properties this winter.

Winter Buyers Are Ready to Purchase

“Buyers who urgently need to find a home due to a change in job, retirement or family situation are usually serious, eager and qualified,” says realtor Mela Veltri Case of Re/Max Right Choice Real Estate in Trumbull, CT. “When a home is staged, it’s even more attractive and typically sells much quicker and for top dollar!” And those who were on the fence during the summer, will usually make an offer in the winter to avoid an increase in mortgage rates in the new year.

Less Inventory Equals More Attention

In general, lower housing inventory in the winter months means less competition for sellers to stand out and attract prospective buyers than when the market is saturated in the spring.  Not only will there be an increased likelihood for more showings, also a greater chance of receiving a top dollar offer for your property.

Online Home Searching Has No Seasons

No matter what the temperature is outside, today’s younger buyers typically don’t connect with a real estate agent until after they narrow down their search online. According to a recent NARS report on the digital age, nearly all buyers (93%) used the internet during their home search in 2018. So even though the weather may be changing, serious home buyers won’t stop shopping since they are always on the lookout—checking the latest listings on their mobile devices in their spare time.

Spring Is Just Around the Corner

Even if you don’t find a buyer during the winter months, spring is just a few months away and you will then be ahead of the game in terms of being prepared for when the early spring market kicks off just after the Superbowl. The key is to keep the house staged and decluttered so it looks fresh and show-ready for the flood of buyers who will soon be actively searching.

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EYE-CATCHING ACCENTS THAT BUYERS & GUESTS WILL REMEMBER

With the busy spring real estate market in full swing, it’s more important than ever for potential buyers to remember a property from the moment they step through the front door. That means thinking beyond furnishings and décor and presenting a lifestyle that they can envision with memorable, engaging accents.

Pops of Bold Hues

For the gorgeous living room shown above, our design team chose versatile navy-blue as the primary accent color which really pops and makes a statement against the soft, neutral backdrop. Since this room is one of the first that guests will notice upon entering the property, the use of an eye-catching color creates a focal point to draw potential buyers into the space. The cozy velvet side chair, accent pillows, artwork and pottery work together to create a sophisticated, unforgettable space.

Engaging Vignettes

Once the furnishings and decor are chosen, inviting vignettes arranged in trays and baskets help immediately draw buyers into the space and emotionally connect. In the photos above, we chose a collection of coordinating accents with texture and personality such as plants, flowers, colorful bottles, napkins and wine glasses to both convey a lifestyle and enhance the home’s unique style.

Artwork

Using hanging art is a great way to add a subtle touch of warmth to help present a home in the most appealing light. We find that using simple imagery with soothing hues or text with a short message works best to add to the room’s style while not detracting from its best features.  The canvas “Home Sweet Home” wall art and abstract art for fireplace shown above were the perfect finishing touches in the farmhouse style kitchen we recently staged with soft creams, wired baskets and pine furnishings.

Inviting Textures

Layering and mixing textures creates depth and visual interest in any space. In the rooms shown above we started with beautiful area rugs that contrast well with the dark hardwood flooring and added a mx of textured accents such as a faux fur throw, pillows in different fabrics, wood, gold and silver metallics, wire, glass and ceramics. The final result is an engaging space that will instantly get noticed by buyers.

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JUMPSTART YOUR HOME PREP THIS WINTER FOR A SUCCESSFUL SPRING SALE

With a little advance planning and prep during the winter season, you can reduce home selling stress in the spring. Here’s our go-to list of what sellers should be doing now to ensure for a successful sale next spring.

1. Assess Your Home’s Condition – Inside & Out
Take a step back and look at your property through the lens of your buyer to determine what needs the most attention for move-in ready appeal.

2. First Impressions Go A Long Way
Tackle exterior repairs and maintain seasonal landscaping – such as cleaning gutters, raking lawn, trimming shrubs and shoveling driveways/walkways.


3. Remove Distractions & Get Organized

Remove the clutter – personal items, collectibles and excessive furniture that distract from the room’s key features. 


4. Make it Fresh & Bright
Update anything that feels dark and dated with a neutral palette such as walls, cabinets, trim, window treatments and carpeting.

5. Create the “Wow Factor”
After all the repairs and updates are complete, consider hiring a professional stager who can add the final aesthetic touches that will engage prospective  buyers both online and in person.

Click link below for our full article featured in Coldwell Banker’s Blue Matter Blog:
How To Prepare Your Home This Winter For a Successful Spring Sale

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Modest Home Updates to Wow Buyers and Boost Value

When selling a home in today’s market, it’s important to consider all the options to help make it stand out and appear move-in ready to selective buyers. Which improvements require the least time, effort and expense but will significantly boost your home’s perceived value? To help prioritize, we put together the following list of modest staging solutions/upgrades that will get your property noticed and cost less than the first price reduction that buyers would expect for dated kitchens and baths.

Dining room staged by PJ & Company Staging and Interior Decorating

Freshen Walls With Neutral Color

Our go-to instant fix to brighten and hide dated and damaged walls is neutral paint. It’s amazing to see how a dark red or purple room can be completely transformed with a coat of soft “greige” (a combination of taupe and grey) paint that increases the perceived size of the space, doesn’t distract from the room’s features and acts as the perfect backdrop to modern furnishings and décor.

Kitchen staged by PJ & Company Staging and Interior Decorating

Re-paint Kitchen and Bath Cabinets

To instantly boost a tired kitchen or bath without a costly investment, start by repainting dated and dark cabinets and vanities with bright white paint. Complete the look by pairing with modern hardware – handles, drawer pulls or knobs for added style.

Bathroom staged by PJ & Company Staging and Interior Decorating

Replace Kitchen & Bath Lighting and Countertops

Lighting is an important design element that can affect the mood of a room more than any other accessory. Adding updated lighting in modern designs and on-trend mixed finishes such as brushed nickel, chrome or soft gold tones will add warmth and sophisticated style. It can also be used to draw attention to certain features in the room such as a beautiful new marble or quartz countertop (as shown in photo above), appliances or high ceilings.

Highlight Key Features

For large windows with attractive molding, remove heavier window treatments or simply frame with floor to ceiling neutral drapes. Remove worn carpeting and expose and polish hardwood flooring. Re-stain stairway steps and railings by painting risers or updating spindles. Enhance a beautiful stone fireplace with molding, mantle or screen.

Living Room staged by PJ & Company Staging and Interior Decorating

Finishing Touches

Once you’ve invested in cosmetic fixes, be sure to remove dated furniture and accents and replace with more modern style that complement the room (as pictured in living room above). Minimal wall art, vignettes and throw pillows with subtle pops of color and pattern will add depth and warmth so that buyers can emotionally connect and envision living in the home.

Exterior & Curb Appeal

It’s just as important to update the outside of your home to welcome buyers inside. Remodeling magazine’s “Cost vs. Value” report continues to list replacing entry and garage doors, siding and windows as upgrades that provide the greatest return on investment. However, sprucing up the landscaping, making necessary basic repairs, a fresh coat of paint for the front door and some seasonal potted flowers will go a long way to make a great first impression.

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STYLING TIPS TO “WOW” SPRING-TIME HOME BUYERS

The new year as well as the upcoming spring season brings with it a fresh outlook and new beginnings – exactly what prospective home buyers are thinking about while searching for their new “happy place.” For sellers preparing their homes to sell this spring, that means engaging buyers by showcasing a warm, welcoming and cheerful property that they can easily envision living in. The following are our spring décor styling tips to help sellers prepare their property to stand out among the sea of new listings and “wow” buyers this spring.

Living Room and Master Bedroom Staging by PJ & Company Staging and Interior Decorating

Natural Elements Paired with Metallics
One of our favorite trends that remains popular is plants of all shapes and sizes – succulents, trees or plants in baskets and colorful planters, fresh or synthetic garden flowers in vases and wreaths. Since metallic accents also continue to be on-trend, we love pairing the two together for an elegant touch to appeal to today’s buyers who like to feel close to nature.

Living Room Staged by PJ & Company Staging and Interior Decorating

Pops of Bright Accents
Pair bold pops of colorful accessories such as accent pillows, throws, artwork, glass bowls filled with fruit and fluffy bathroom towels against a neutral backdrop to give any room a boost of energy and warmth. Mix and match different textures and patterns for added depth and modern style.

Dining Room Staged by PJ & Company Staging and Interior Decorating

Update Paint Colors
Whether you repaint an entire room or an accent wall, a fresh coat of paint works wonders to instantly brighten and open a space to make it appear larger. To spruce up your curb appeal, try a fresh coat of a trending spring color such as Benjamin Moore’s Caliente for your front door to create a welcoming first impression.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

Fresh Bedding
To create a spring-like oasis in the bedroom, switch out winter bedding and replace with fluffy duvets in white, or on-trend floral patterns paired with a soft, cozy throw and accent pillows in different sizes, colors and textures.  To complete the look, add soothing nature-inspired wall art in complementary colors.

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