STAY AHEAD OF THE COMPETITION: STAGE TO SELL DURING WINTER

STAY AHEAD OF THE COMPETITION: STAGE TO SELL DURING WINTER

Although the cold winter months between Thanksgiving and New Years are traditionally slower for the housing market, it can actually be an ideal time for sellers to stand out among the competition. Here are the key reasons sellers shouldn’t put off listing their properties this winter.

Winter Buyers Are Ready to Purchase

“Buyers who urgently need to find a home due to a change in job, retirement or family situation are usually serious, eager and qualified,” says realtor Mela Veltri Case of Re/Max Right Choice Real Estate in Trumbull, CT. “When a home is staged, it’s even more attractive and typically sells much quicker and for top dollar!” And those who were on the fence during the summer, will usually make an offer in the winter to avoid an increase in mortgage rates in the new year.

Less Inventory Equals More Attention

In general, lower housing inventory in the winter months means less competition for sellers to stand out and attract prospective buyers than when the market is saturated in the spring.  Not only will there be an increased likelihood for more showings, also a greater chance of receiving a top dollar offer for your property.

Online Home Searching Has No Seasons

No matter what the temperature is outside, today’s younger buyers typically don’t connect with a real estate agent until after they narrow down their search online. According to a recent NARS report on the digital age, nearly all buyers (93%) used the internet during their home search in 2018. So even though the weather may be changing, serious home buyers won’t stop shopping since they are always on the lookout—checking the latest listings on their mobile devices in their spare time.

Spring Is Just Around the Corner

Even if you don’t find a buyer during the winter months, spring is just a few months away and you will then be ahead of the game in terms of being prepared for when the early spring market kicks off just after the Superbowl. The key is to keep the house staged and decluttered so it looks fresh and show-ready for the flood of buyers who will soon be actively searching.

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