PREVENTING BUYER CONFUSION AND CREATING EMOTIONAL CONNECTIONS
15 Seconds. That’s how long it takes to make a good first impression with today’s home buyers. Our recent client used this living room as his home office suite but for most buyers the space isn’t relevant and is confusing. Buyers who can’t picture their own furnishings in the space won’t connect emotionally with the home and will walk right past this valuable square footage. The solution? As the first room buyers see when entering the home, we created an inviting, relaxed area they can envision as a place to entertain family and friends. We transformed the room back into a living space with furnishings and neutral decor. A more suitable space in the home was updated as an office that could serve the client’s needs while the home is listed.
Buyers want updated bathrooms in their new home and don’t have the time, energy or resources to consider a renovation. Sellers who update this key room before listing their property are making a smart investment and will enhance their homes overall appeal. Even simple changes – replacing light fixtures and hardware, painting cabinetry and replacing counter tops – can boost a homes value and doesn’t have to cost a fortune. Updating the decor and accessorizing as well as moving personal items out of site, finish off a bath space for showings.
VALUABLE REAL ESTATE
Consider every room in your home valuable real estate when you are marketing your property for sale. The extra bedroom that is now serving as a hobby room, gym, or sports center, needs to be turned back into a bedroom. Today’s buyers have no vision. They need to not only see the room as it was originally designed, but be able to envision their own furnishings in the space.
VACANT HOME STAGING
A vacant home is not only unwelcoming, but as little as 10% of buyers can visualize the potential of empty rooms, which can make this a hard sell for any individual, realtor or builder. Unfurnished rooms even look smaller to buyers and don’t offer a frame of reference for how their own furniture may fit into the space. An empty space also signifies to buyers the sellers are eager to sell and whether or not this is true, it is assumed – potentially resulting in lower offers. Ultimately, a staged home compared to an unfurnished home will spend 78% less time on the market, making staging a must when trying to sell a vacant home.