Category Archives: Selling A House

EYE-CATCHING ACCENTS THAT BUYERS & GUESTS WILL REMEMBER

With the busy spring real estate market in full swing, it’s more important than ever for potential buyers to remember a property from the moment they step through the front door. That means thinking beyond furnishings and décor and presenting a lifestyle that they can envision with memorable, engaging accents.

Pops of Bold Hues

For the gorgeous living room shown above, our design team chose versatile navy-blue as the primary accent color which really pops and makes a statement against the soft, neutral backdrop. Since this room is one of the first that guests will notice upon entering the property, the use of an eye-catching color creates a focal point to draw potential buyers into the space. The cozy velvet side chair, accent pillows, artwork and pottery work together to create a sophisticated, unforgettable space.

Engaging Vignettes

Once the furnishings and decor are chosen, inviting vignettes arranged in trays and baskets help immediately draw buyers into the space and emotionally connect. In the photos above, we chose a collection of coordinating accents with texture and personality such as plants, flowers, colorful bottles, napkins and wine glasses to both convey a lifestyle and enhance the home’s unique style.

Artwork

Using hanging art is a great way to add a subtle touch of warmth to help present a home in the most appealing light. We find that using simple imagery with soothing hues or text with a short message works best to add to the room’s style while not detracting from its best features.  The canvas “Home Sweet Home” wall art and abstract art for fireplace shown above were the perfect finishing touches in the farmhouse style kitchen we recently staged with soft creams, wired baskets and pine furnishings.

Inviting Textures

Layering and mixing textures creates depth and visual interest in any space. In the rooms shown above we started with beautiful area rugs that contrast well with the dark hardwood flooring and added a mx of textured accents such as a faux fur throw, pillows in different fabrics, wood, gold and silver metallics, wire, glass and ceramics. The final result is an engaging space that will instantly get noticed by buyers.

Share

STAGE TO IMPRESS EARLY SPRING BUYERS

With the Early Spring Selling Season officially here,  it’s time to get your property ready to stand out on the market and make the best first impression for prospective buyers. Below are some of our tips for showcasing a big or small home’s best features to boost perceived value and engage buyers from the moment they step through the door. 

A Neutral Foundation
For the spacious, contemporary colonial above, we neutralized the dining room and front entry walls with some of our top warm taupe/grey picks from Sherwin Williams — Worldly Gray and Accessible Beige. Having a neutral foundation with both wall color and furniture makes a statement and allows a room’s architectural features (i.e. hardwood floors, molding, windows and tray ceilings) to really pop and get noticed. 

Furniture Selection and Placement
Whether staging a large or small space, the right furniture placement can make all the difference. For a large living room with big windows and high ceilings (as shown above), the key is to balance with warm, comfortable seating areas paired with accents that fill the space, highlight the features and engage buyers.F

For a smaller living room like the one pictured above, our team strategically chose a neutral love seat and chairs instead of a sofa to both increase perceived room size and create a warm and inviting space. In addition, arranging the furniture around the beautiful fireplace creates a focal point for buyers. 

Inviting Accents and Vignettes
The final touches are what really make a room inviting and memorable. Get creative with pops of colorful and coordinating modern accents arranged as vignettes for an office desk or console. Or use trays/baskets for a dining table centerpiece to help buyers emotionally connect as soon as they walk into a room. 

Share

JUMPSTART YOUR HOME PREP THIS WINTER FOR A SUCCESSFUL SPRING SALE

With a little advance planning and prep during the winter season, you can reduce home selling stress in the spring. Here’s our go-to list of what sellers should be doing now to ensure for a successful sale next spring.

1. Assess Your Home’s Condition – Inside & Out
Take a step back and look at your property through the lens of your buyer to determine what needs the most attention for move-in ready appeal.

2. First Impressions Go A Long Way
Tackle exterior repairs and maintain seasonal landscaping – such as cleaning gutters, raking lawn, trimming shrubs and shoveling driveways/walkways.


3. Remove Distractions & Get Organized

Remove the clutter – personal items, collectibles and excessive furniture that distract from the room’s key features. 


4. Make it Fresh & Bright
Update anything that feels dark and dated with a neutral palette such as walls, cabinets, trim, window treatments and carpeting.

5. Create the “Wow Factor”
After all the repairs and updates are complete, consider hiring a professional stager who can add the final aesthetic touches that will engage prospective  buyers both online and in person.

Click link below for our full article featured in Coldwell Banker’s Blue Matter Blog:
How To Prepare Your Home This Winter For a Successful Spring Sale

Share

Modest Home Updates to Wow Buyers and Boost Value

When selling a home in today’s market, it’s important to consider all the options to help make it stand out and appear move-in ready to selective buyers. Which improvements require the least time, effort and expense but will significantly boost your home’s perceived value? To help prioritize, we put together the following list of modest staging solutions/upgrades that will get your property noticed and cost less than the first price reduction that buyers would expect for dated kitchens and baths.

Dining room staged by PJ & Company Staging and Interior Decorating

Freshen Walls With Neutral Color

Our go-to instant fix to brighten and hide dated and damaged walls is neutral paint. It’s amazing to see how a dark red or purple room can be completely transformed with a coat of soft “greige” (a combination of taupe and grey) paint that increases the perceived size of the space, doesn’t distract from the room’s features and acts as the perfect backdrop to modern furnishings and décor.

Kitchen staged by PJ & Company Staging and Interior Decorating

Re-paint Kitchen and Bath Cabinets

To instantly boost a tired kitchen or bath without a costly investment, start by repainting dated and dark cabinets and vanities with bright white paint. Complete the look by pairing with modern hardware – handles, drawer pulls or knobs for added style.

Bathroom staged by PJ & Company Staging and Interior Decorating

Replace Kitchen & Bath Lighting and Countertops

Lighting is an important design element that can affect the mood of a room more than any other accessory. Adding updated lighting in modern designs and on-trend mixed finishes such as brushed nickel, chrome or soft gold tones will add warmth and sophisticated style. It can also be used to draw attention to certain features in the room such as a beautiful new marble or quartz countertop (as shown in photo above), appliances or high ceilings.

Highlight Key Features

For large windows with attractive molding, remove heavier window treatments or simply frame with floor to ceiling neutral drapes. Remove worn carpeting and expose and polish hardwood flooring. Re-stain stairway steps and railings by painting risers or updating spindles. Enhance a beautiful stone fireplace with molding, mantle or screen.

Living Room staged by PJ & Company Staging and Interior Decorating

Finishing Touches

Once you’ve invested in cosmetic fixes, be sure to remove dated furniture and accents and replace with more modern style that complement the room (as pictured in living room above). Minimal wall art, vignettes and throw pillows with subtle pops of color and pattern will add depth and warmth so that buyers can emotionally connect and envision living in the home.

Exterior & Curb Appeal

It’s just as important to update the outside of your home to welcome buyers inside. Remodeling magazine’s “Cost vs. Value” report continues to list replacing entry and garage doors, siding and windows as upgrades that provide the greatest return on investment. However, sprucing up the landscaping, making necessary basic repairs, a fresh coat of paint for the front door and some seasonal potted flowers will go a long way to make a great first impression.

SaveSave

SaveSave

Share

Using Neutral “Greige” With Spring Colors to Catch a Buyer’s Eye

When preparing your home for sale the overall goal is to present each room to feel fresh, inviting and neutral enough to enhance key features and appeal to a wide range of buyers. That doesn’t have to translate, however, to bland and boring. One of the most versatile color trends for staging is “greige,” a sophisticated pale gray hue with beige undertones.

Check out some of the ways we’ve used this perfect foundation color which adds depth and subtle contrast when paired with pops of bright, beautiful spring hues and stylish accents. And contact us at 203-640-3762 to learn how we can make marketing your home to sell an enjoyable process.

Share