Category Archives: Selling A House

JUMPSTART YOUR HOME PREP THIS WINTER FOR A SUCCESSFUL SPRING SALE

With a little advance planning and prep during the winter season, you can reduce home selling stress in the spring. Here’s our go-to list of what sellers should be doing now to ensure for a successful sale next spring.

1. Assess Your Home’s Condition – Inside & Out
Take a step back and look at your property through the lens of your buyer to determine what needs the most attention for move-in ready appeal.

2. First Impressions Go A Long Way
Tackle exterior repairs and maintain seasonal landscaping – such as cleaning gutters, raking lawn, trimming shrubs and shoveling driveways/walkways.


3. Remove Distractions & Get Organized

Remove the clutter – personal items, collectibles and excessive furniture that distract from the room’s key features. 


4. Make it Fresh & Bright
Update anything that feels dark and dated with a neutral palette such as walls, cabinets, trim, window treatments and carpeting.

5. Create the “Wow Factor”
After all the repairs and updates are complete, consider hiring a professional stager who can add the final aesthetic touches that will engage prospective  buyers both online and in person.

Click link below for our full article featured in Coldwell Banker’s Blue Matter Blog:
How To Prepare Your Home This Winter For a Successful Spring Sale

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Modest Home Updates to Wow Buyers and Boost Value

When selling a home in today’s market, it’s important to consider all the options to help make it stand out and appear move-in ready to selective buyers. Which improvements require the least time, effort and expense but will significantly boost your home’s perceived value? To help prioritize, we put together the following list of modest staging solutions/upgrades that will get your property noticed and cost less than the first price reduction that buyers would expect for dated kitchens and baths.

Dining room staged by PJ & Company Staging and Interior Decorating

Freshen Walls With Neutral Color

Our go-to instant fix to brighten and hide dated and damaged walls is neutral paint. It’s amazing to see how a dark red or purple room can be completely transformed with a coat of soft “greige” (a combination of taupe and grey) paint that increases the perceived size of the space, doesn’t distract from the room’s features and acts as the perfect backdrop to modern furnishings and décor.

Kitchen staged by PJ & Company Staging and Interior Decorating

Re-paint Kitchen and Bath Cabinets

To instantly boost a tired kitchen or bath without a costly investment, start by repainting dated and dark cabinets and vanities with bright white paint. Complete the look by pairing with modern hardware – handles, drawer pulls or knobs for added style.

Bathroom staged by PJ & Company Staging and Interior Decorating

Replace Kitchen & Bath Lighting and Countertops

Lighting is an important design element that can affect the mood of a room more than any other accessory. Adding updated lighting in modern designs and on-trend mixed finishes such as brushed nickel, chrome or soft gold tones will add warmth and sophisticated style. It can also be used to draw attention to certain features in the room such as a beautiful new marble or quartz countertop (as shown in photo above), appliances or high ceilings.

Highlight Key Features

For large windows with attractive molding, remove heavier window treatments or simply frame with floor to ceiling neutral drapes. Remove worn carpeting and expose and polish hardwood flooring. Re-stain stairway steps and railings by painting risers or updating spindles. Enhance a beautiful stone fireplace with molding, mantle or screen.

Living Room staged by PJ & Company Staging and Interior Decorating

Finishing Touches

Once you’ve invested in cosmetic fixes, be sure to remove dated furniture and accents and replace with more modern style that complement the room (as pictured in living room above). Minimal wall art, vignettes and throw pillows with subtle pops of color and pattern will add depth and warmth so that buyers can emotionally connect and envision living in the home.

Exterior & Curb Appeal

It’s just as important to update the outside of your home to welcome buyers inside. Remodeling magazine’s “Cost vs. Value” report continues to list replacing entry and garage doors, siding and windows as upgrades that provide the greatest return on investment. However, sprucing up the landscaping, making necessary basic repairs, a fresh coat of paint for the front door and some seasonal potted flowers will go a long way to make a great first impression.

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Using Neutral “Greige” With Spring Colors to Catch a Buyer’s Eye

When preparing your home for sale the overall goal is to present each room to feel fresh, inviting and neutral enough to enhance key features and appeal to a wide range of buyers. That doesn’t have to translate, however, to bland and boring. One of the most versatile color trends for staging is “greige,” a sophisticated pale gray hue with beige undertones.

Check out some of the ways we’ve used this perfect foundation color which adds depth and subtle contrast when paired with pops of bright, beautiful spring hues and stylish accents. And contact us at 203-640-3762 to learn how we can make marketing your home to sell an enjoyable process.

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Styled and Staged for Universal Appeal

When it comes to presenting a home for sale, setting the stage to appeal to a variety of potential buyers, no matter what their style, is key. While it’s a given that most young buyers are attracted to move-in ready homes featuring the latest appliances and fixtures, when shopping online, those features are secondary to the overall look and feel of the home. Most important are photos that showcase a clean-lined, neutral backdrop styled with accents that pop and shine to engage the average buyer in any demographic. Ultimately, by using simple styling and strategic arrangements that enhance a property’s key features, buyers can emotionally connect and therefore make the home more memorable.

Living Room Staged by PJ & Company Staging and Interior Decorating

For this custom-built contemporary home featuring cream, taupe, and brown paint colors along with light wood floors throughout, we paired tone on tone accessories in soft beige and cream along with pops of gold and silver accents to enhance the unique architectural details.

Dining Room Staged by PJ & Company Staging and Interior Decorating

For this elegant dining room framed with marble columns and a dark brown marble flooring inlay, we used a deep mahogany dining table styled with neutral greys and sparkling silver accents to really “wow” buyers looking to entertain guests in the space.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

This master bedroom features gorgeous custom details such as crown molding and built-in window seats with cabinets that are desirable to buyers looking for comfort and style. Our staging team showcased those features by creating an inviting, spa-like setting without being overstated. The simple, crisp white bedding, graphic grey area rugs, beige chairs and soothing blue, green and silver accents maximize the universal appeal of the space.

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STYLING TIPS TO “WOW” SPRING-TIME HOME BUYERS

The new year as well as the upcoming spring season brings with it a fresh outlook and new beginnings – exactly what prospective home buyers are thinking about while searching for their new “happy place.” For sellers preparing their homes to sell this spring, that means engaging buyers by showcasing a warm, welcoming and cheerful property that they can easily envision living in. The following are our spring décor styling tips to help sellers prepare their property to stand out among the sea of new listings and “wow” buyers this spring.

Living Room and Master Bedroom Staging by PJ & Company Staging and Interior Decorating

Natural Elements Paired with Metallics
One of our favorite trends that remains popular is plants of all shapes and sizes – succulents, trees or plants in baskets and colorful planters, fresh or synthetic garden flowers in vases and wreaths. Since metallic accents also continue to be on-trend, we love pairing the two together for an elegant touch to appeal to today’s buyers who like to feel close to nature.

Living Room Staged by PJ & Company Staging and Interior Decorating

Pops of Bright Accents
Pair bold pops of colorful accessories such as accent pillows, throws, artwork, glass bowls filled with fruit and fluffy bathroom towels against a neutral backdrop to give any room a boost of energy and warmth. Mix and match different textures and patterns for added depth and modern style.

Dining Room Staged by PJ & Company Staging and Interior Decorating

Update Paint Colors
Whether you repaint an entire room or an accent wall, a fresh coat of paint works wonders to instantly brighten and open a space to make it appear larger. To spruce up your curb appeal, try a fresh coat of a trending spring color such as Benjamin Moore’s Caliente for your front door to create a welcoming first impression.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

Fresh Bedding
To create a spring-like oasis in the bedroom, switch out winter bedding and replace with fluffy duvets in white, or on-trend floral patterns paired with a soft, cozy throw and accent pillows in different sizes, colors and textures.  To complete the look, add soothing nature-inspired wall art in complementary colors.

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