Tag Archives: TIPS TO SELL A HOME FAST

MARKETING YOUR HOME FOR A SUCCESSFUL SALE

The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
market 
for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.
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SPRUCE UP YOUR HOME FOR EARLY SPRING SELLING

Simplify. Refresh. Brighten. 

 With the official start of the early spring selling season at the end of January, now is the ideal time to get a head start preparing your home for sale – before the market gets saturated in April and May. Our basic tips detailed below will help you to stand out from the crowd and sell your home quickly and for top dollar.

Family Room Staged by PJ & Company Staging and Interior Decorating
We instantly brightened and updated this space by decluttering, replacing furniture, rug, lamps and other accents with fresh, modern styling.

1. Simplify

  • Declutter by removing anything that will distract buyers from seeing the unique features of your property.
  • Depersonalize by packing up personal collections, family photos, newspapers, books, magazines, etc.
  • Rearrange and put away excessive furniture pieces to make the room appear larger.

2. Refresh

  • If it’s been a while since the walls were painted, hide imperfections and outdated colors by repainting with a fresh coat of neutral colored paint.
  • Remove old, soiled carpeting and replace with area rugs or hardwood flooring.
  • Replace or refinish damaged and dull hardwood floors.

Dining Room Staged by PJ & Company Staging and Interior Decorating
To create a welcoming space for buyers, we decluttered, replaced heavy, dated window treatments and added stylish accents.

3. Brighten

  • Let in as much natural light and warmth as possible by opening curtains. Remove dated window treatments, clean and showcase the windows.
  • Replace any light fixtures that are outdated and make sure all existing lights are working.
  • Clean, dust, vacuum and deodorize so that all surfaces shine (consider hiring a professional cleaning service).
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Accessorizing Your Listing To Attract Buyers

When staging your home to stand out on the market, choosing the right accessories that complement rather than distract from a room’s features can make all the difference in capturing buyer interest. Here are some of our tricks for giving a neutral room a subtle boost of energy and warmth that will create a lifestyle and mood to engage buyers.

guest-bedroom-1-withlogoafterGuest Bedroom Accessorized by PJ & Company Staging and Interior Decorating

Accent Pillows & Throws
We love mixing and matching pillows in different sizes, fabrics, colors and patterns to add texture and provide a fresh, custom look. Pair with a soft, faux fur throw draped on sofas, chairs and beds and your living room, family room or bedroom will instantly come to life.

family-room-1-with-logo
 Family Room Staged by PJ & Company Staging and Interior Decorating
 

Wall Decor
Wall art should complement the decor of the room and enhance the color theme. It should be large enough to fill a space but not overpower the room. Mirrors placed above mantels or an entry console are also great for adding a focal point with style and elegance as well as making a room appear larger and brighter.

Area Rugs
Rugs are one of our favorite accessories because they have multiple functions for staging a room -anchoring furniture, creating a focal point, adding texture and depth, hiding flaws as well as showcasing beautiful hardwood floors. Try layering and using neutral colors for the greatest impact.

bradley-master-bathwith-logo
Master Bathroom Decorated by PJ & Company Staging and Interior Decorating

Vignettes

Adding a simple arrangement of decorative items with varying textures and heights is a perfect way to bring an elegant touch to a side table, dresser, mantel or bathroom counter. Try mercury glass candle sticks or vases paired with potted white silk florals or grassy arrangements to bring a touch of natural serenity to the room.

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How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.

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PJ & Company’s Top Staging “Do’s and Don’ts” To Prepare Your Home For Sale

Now that the Super Bowl is over, the early spring home selling season has officially begun. There’s no time like the present to start decluttering and transforming your lived-in home into a show-worthy property to make a positive impression on potential buyers. That means attending to the most important details that will create mass buyer appeal and increase your home’s value.

Lisa Gallagher, a real estate agent with William Raveis, Newtown, CT, suggests, “A seller has to try to be objective by looking at their home as a product or some other commodity that one would purchase. You have only one chance to get it right so present your home in the best possible light.”

According to the Accredited Staging Professionals (ASP), a national staging trade organization, 95% of homes that are staged by professional home stagers sell on average in 35 days or less and for close to asking price – versus 140 days for non-staged homes. Staged homes also show better in photographs. Gallagher adds that “homes that are prepared for market and look good on the Internet, usually sell the quickest. Time is money and less time on the market means less stress and frustration for the seller.”

While some homes may require more work than others, the following represent our top staging “do’s and don’ts” that are essential in getting your property ready for sale.

PJ & Co.’s Top 5 Do’s in Home Staging

1. Focus on curb appeal. 
Make the best first impression by sprucing up the lawn and landscape.

  • Remove dead or overgrown shrubs.
  • Touch up any peeling paint, and power wash the outside if needed.
  • Repair any cracks in the driveway and walkway, power wash steps and railings if necessary.
  • Look at the outdoor lighting. Is it time to repair or replace?
  • Add welcoming touches to the front door including seasonal plants and a fresh welcome mat.
  • Ensure that you have a prominent, working doorbell and the front door is freshly painted.

2. Declutter and neutralize.

SchumusB&ALiving Room Staged by PJ & Company Staging and Interior Decorating
Removing the carpet to reveal hardwood floors, adding a coat of neutral paint and updating lighting, window treatments and accessories gives a fresh, bright and updated look to the room.

Look at each room objectively and start packing.

  • Remove anything that will distract buyers from seeing your property, including personal collections (yes, the sports memorabilia room has to go!), a wall of family photos, newspapers, books and magazines, etc.
  • Consider donating outdated furniture and household accessories to a local nonprofit.

3. Refresh walls, rugs and windows treatments. 
When was the last time your seller painted? Are their imperfections or scratches on the walls? Is the current paint color dated? If so, consider adding a fresh coat of neutral paint. The same applies to area rugs and carpeting. Be sure to have them professionally cleaned and, if dated, consider replacing. If you have hardwood floors under the carpeting, you’ll find it worthwhile to remove and refinish the floors to use the hardwoods as a selling-point. As for window treatments, remove any outdated or specific styles and replace. Or if you have great windows — make them stand out by removing all window treatments.

4. Brighten and add warmth. 
 


Terrell_MasterBath_B&AMaster Bathroom Staged by PJ & Company Staging and Interior Decorating
We made this bathroom sparkle from ceiling to floor by adding updated light
fixtures with bright, cheerful accessories.

It’s important that the home feel light and bright. Open the curtains wide (or replace as indicated above) and let in as much natural light as possible. Also, replace any light fixtures that are outdated and make sure all existing lights are working.

5. Make it shine. 
Clean, dust, vacuum, and deodorize. Think: aggressive spring cleaning!

We often suggest to our clients that they have a professional service clean the property from top to bottom including walls, ceilings, and baseboards. Dirt eats equity and the more your home shines the better for prospective buyers. Windows and mirrors should be free of fingerprints and hardwood floors should shine.

Scrub bathrooms and kitchens so they sparkle. Don’t forget to dust lampshades and curtains.

Top 5 Don’ts in Home Staging

1. Don’t be emotionally attached. 
As soon as your sellers makes the commitment to sell, they need to look at their end goal. Are they downsizing, moving to be near family, or a warmer climate? It’s important for them to emotionally detach from selling their home. Any negative remarks you gather as their real estate professional from home buyers, sellers need to be able to use as constructive criticism and be willing to do what it takes to get their “product” sold timely and for top dollar.

2. Don’t be afraid to team up. Selling a home can be overwhelming. Just packing and decluttering is a monumental task and that is why using a professional home stager is an investment in getting your property sold. A professional stager (not a decorator) is an expert who can look at the home objectively and provide proven methods to help enhance your clients’ home showings.

3. Don’t leave anything broken. 
Everything should function correctly and be in working order. Sellers need to make sure they repair leaky faucets, cracked windows, loose doorknobs, broken tile, and replace light bulbs that don’t work.

4. Don’t invest in major renovations.

SheltonKitchenB&AKitchen Staged by PJ & Company Staging and Interior Decorating
Updating dark wood cabinets with white paint is a simple solution to giving a
kitchen a more modern appeal.

Now is not the time to gut the kitchen with a complete makeover. Keep it to the essentials in giving the home a basic cosmetic fix. Painting goes a long way in providing a modern “facelift” to a home, including kitchen cabinets and bathroom vanities. Updating a home by adding new flooring, if needed, a new bathroom vanity and light fixture, and making any necessary repairs will be worth the investment to get the house sold.

5. Don’t buy all new furniture. 
Rearrange and put away excessive pieces to simplify and make the room appear larger. Update or hide imperfections with new throws and pillows. However, if your sellers are already planning to purchase updated furniture for their new home, they may want to consider buying sooner for selling purposes too.

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