Tag Archives: home improvements

STYLING TIPS TO “WOW” SPRING-TIME HOME BUYERS

The new year as well as the upcoming spring season brings with it a fresh outlook and new beginnings – exactly what prospective home buyers are thinking about while searching for their new “happy place.” For sellers preparing their homes to sell this spring, that means engaging buyers by showcasing a warm, welcoming and cheerful property that they can easily envision living in. The following are our spring décor styling tips to help sellers prepare their property to stand out among the sea of new listings and “wow” buyers this spring.

Living Room and Master Bedroom Staging by PJ & Company Staging and Interior Decorating

Natural Elements Paired with Metallics
One of our favorite trends that remains popular is plants of all shapes and sizes – succulents, trees or plants in baskets and colorful planters, fresh or synthetic garden flowers in vases and wreaths. Since metallic accents also continue to be on-trend, we love pairing the two together for an elegant touch to appeal to today’s buyers who like to feel close to nature.

Living Room Staged by PJ & Company Staging and Interior Decorating

Pops of Bright Accents
Pair bold pops of colorful accessories such as accent pillows, throws, artwork, glass bowls filled with fruit and fluffy bathroom towels against a neutral backdrop to give any room a boost of energy and warmth. Mix and match different textures and patterns for added depth and modern style.

Dining Room Staged by PJ & Company Staging and Interior Decorating

Update Paint Colors
Whether you repaint an entire room or an accent wall, a fresh coat of paint works wonders to instantly brighten and open a space to make it appear larger. To spruce up your curb appeal, try a fresh coat of a trending spring color such as Benjamin Moore’s Caliente for your front door to create a welcoming first impression.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

Fresh Bedding
To create a spring-like oasis in the bedroom, switch out winter bedding and replace with fluffy duvets in white, or on-trend floral patterns paired with a soft, cozy throw and accent pillows in different sizes, colors and textures.  To complete the look, add soothing nature-inspired wall art in complementary colors.

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A Thank You Gift For Our 12th Anniversary

To celebrate our 12th Anniversary we are offering $50 off a home decorating consultation with one of our designers. No matter what your style, schedule or budget, we can help refresh any space in your home for the new year.

Contact us to schedule and mention “The Style Report” through January 31, 2018.

 

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MARKETING YOUR HOME FOR A SUCCESSFUL SALE

The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
market 
for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.
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How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.

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