How To Capture Buyer Interest; Stage It To Sell

How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.

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