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Styled and Staged for Universal Appeal

When it comes to presenting a home for sale, setting the stage to appeal to a variety of potential buyers, no matter what their style, is key. While it’s a given that most young buyers are attracted to move-in ready homes featuring the latest appliances and fixtures, when shopping online, those features are secondary to the overall look and feel of the home. Most important are photos that showcase a clean-lined, neutral backdrop styled with accents that pop and shine to engage the average buyer in any demographic. Ultimately, by using simple styling and strategic arrangements that enhance a property’s key features, buyers can emotionally connect and therefore make the home more memorable.

Living Room Staged by PJ & Company Staging and Interior Decorating

For this custom-built contemporary home featuring cream, taupe, and brown paint colors along with light wood floors throughout, we paired tone on tone accessories in soft beige and cream along with pops of gold and silver accents to enhance the unique architectural details.

Dining Room Staged by PJ & Company Staging and Interior Decorating

For this elegant dining room framed with marble columns and a dark brown marble flooring inlay, we used a deep mahogany dining table styled with neutral greys and sparkling silver accents to really “wow” buyers looking to entertain guests in the space.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

This master bedroom features gorgeous custom details such as crown molding and built-in window seats with cabinets that are desirable to buyers looking for comfort and style. Our staging team showcased those features by creating an inviting, spa-like setting without being overstated. The simple, crisp white bedding, graphic grey area rugs, beige chairs and soothing blue, green and silver accents maximize the universal appeal of the space.



The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.


Simplify. Refresh. Brighten. 

 With the official start of the early spring selling season at the end of January, now is the ideal time to get a head start preparing your home for sale – before the market gets saturated in April and May. Our basic tips detailed below will help you to stand out from the crowd and sell your home quickly and for top dollar.

Family Room Staged by PJ & Company Staging and Interior Decorating
We instantly brightened and updated this space by decluttering, replacing furniture, rug, lamps and other accents with fresh, modern styling.

1. Simplify

  • Declutter by removing anything that will distract buyers from seeing the unique features of your property.
  • Depersonalize by packing up personal collections, family photos, newspapers, books, magazines, etc.
  • Rearrange and put away excessive furniture pieces to make the room appear larger.

2. Refresh

  • If it’s been a while since the walls were painted, hide imperfections and outdated colors by repainting with a fresh coat of neutral colored paint.
  • Remove old, soiled carpeting and replace with area rugs or hardwood flooring.
  • Replace or refinish damaged and dull hardwood floors.

Dining Room Staged by PJ & Company Staging and Interior Decorating
To create a welcoming space for buyers, we decluttered, replaced heavy, dated window treatments and added stylish accents.

3. Brighten

  • Let in as much natural light and warmth as possible by opening curtains. Remove dated window treatments, clean and showcase the windows.
  • Replace any light fixtures that are outdated and make sure all existing lights are working.
  • Clean, dust, vacuum and deodorize so that all surfaces shine (consider hiring a professional cleaning service).


Happy 2017!  We’re celebrating the New Year by announcing our 
just in time for the early spring selling season that kicks off late January.

The PJ & Co team will help you stand out from the competition by redesigning the main rooms of your property in 1/2 a day. The service includes using your furnishings & accessories and supplementing with select items from our private inventory of merchandise. Cost is dependent upon size and scope of project.

For more info contact us at 203.640.3762 or

Dining Room & Living Room Redesigned by PJ & Company Staging and Interior Decorating