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SPRUCE UP YOUR HOME FOR EARLY SPRING SELLING

Simplify. Refresh. Brighten. 

 With the official start of the early spring selling season at the end of January, now is the ideal time to get a head start preparing your home for sale – before the market gets saturated in April and May. Our basic tips detailed below will help you to stand out from the crowd and sell your home quickly and for top dollar.

Family Room Staged by PJ & Company Staging and Interior Decorating
We instantly brightened and updated this space by decluttering, replacing furniture, rug, lamps and other accents with fresh, modern styling.

1. Simplify

  • Declutter by removing anything that will distract buyers from seeing the unique features of your property.
  • Depersonalize by packing up personal collections, family photos, newspapers, books, magazines, etc.
  • Rearrange and put away excessive furniture pieces to make the room appear larger.

2. Refresh

  • If it’s been a while since the walls were painted, hide imperfections and outdated colors by repainting with a fresh coat of neutral colored paint.
  • Remove old, soiled carpeting and replace with area rugs or hardwood flooring.
  • Replace or refinish damaged and dull hardwood floors.

Dining Room Staged by PJ & Company Staging and Interior Decorating
To create a welcoming space for buyers, we decluttered, replaced heavy, dated window treatments and added stylish accents.

3. Brighten

  • Let in as much natural light and warmth as possible by opening curtains. Remove dated window treatments, clean and showcase the windows.
  • Replace any light fixtures that are outdated and make sure all existing lights are working.
  • Clean, dust, vacuum and deodorize so that all surfaces shine (consider hiring a professional cleaning service).
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NEW REDESIGN STAGING PACKAGE TO FIT ANY BUDGET

Happy 2017!  We’re celebrating the New Year by announcing our 
BRAND NEW REDESIGN PACKAGE
just in time for the early spring selling season that kicks off late January.

The PJ & Co team will help you stand out from the competition by redesigning the main rooms of your property in 1/2 a day. The service includes using your furnishings & accessories and supplementing with select items from our private inventory of merchandise. Cost is dependent upon size and scope of project.

For more info contact us at 203.640.3762 or patti@pjstagingdecorating.com

Dining Room & Living Room Redesigned by PJ & Company Staging and Interior Decorating


MAKE YOUR THANKSGIVING TABLE MEMORABLE

Holidays spent with friends and family is something we should all feel grateful for. So why not make your Thanksgiving guests feel extra special by setting an unforgettably welcoming table to gather around? Whether your style is casual or formal, we have some tips for setting the tone (and table) that’s right for you.

2016tablescape-collage-1

1. Use Warm, Rich Autumn Hues
Mix and match neutral dinnerware and table linens with pops of whimsical colors of the season – oranges, reds, yellows and browns. For a more formal and cohesive look, try to limit patterns and colors to no more than two.

2. Mix and Match Styles 
For a modern twist, replace the traditional table cloth with natural woven placemats or chargers paired with more formal fine china and and glassware.

3. Use Elements With Different Textures 
Add depth to your centerpiece by layering natural, rustic elements such as pumpkins, gords, twigs and pinecones with a mix of shiny silver and gold metallic votives and candleholders.

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4. Be Creative For A Unique Look  
Have fun by using items from nature in unexpected ways — spray pumpkins with copper or gold metallic paint, place fall flowers in gourd vases, attach a simple name tag to  a colorful pear, use bark edged wood for chargers, ask guests to write what they are thankful for on small  cards and hang from a bouquet of branches, etc.

Click here to visit our Thanksgiving Tablescapes Pinterest board for more creative ideas!

How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.


Home Exterior Refresh Checklist – Simple tips for updating your home’s exterior

Whether getting your home ready to sell or not, exterior updates are just as important as the interior when trying to create an inviting property for guests and potential buyers. But often cleaning up and refreshing after a long winter can seem overwhelming and costly. Therefore, we put together the following checklist with simple, inexpensive ways to instantly add curb appeal and get your home noticed on a limited schedule and budget.

curb-appealA-xPhoto Credit: www.thisoldhouse.com

Simple Maintenance
Start with some basic clean up — give your home’s siding a good power wash, touch up trim with fresh paint, remove debris from gutters, repair cracks in driveway/walkway and spread fresh mulch in beds.

Spruce Up Landscaping
Remove dead shrubs, prune bushes, weed and add pops of color with new annuals. Assess the condition of your lawn and decide whether to reseed or add sod if uneven and patchy. Add a generous layer of natural mulch to beds to complete the whole look.

Create A Welcoming Front Porch
Update the front porch with a fresh coat of paint for the front door, bright accessories such as a beautiful welcome mat, potted flowers and plants in urns, colorful accent pillows placed on a bench and finish with a floral wreath for the door.

outdoocollage

Photo Credit: www.potterybarn.com

Prepare Deck and Patio For Entertaining
Clean off debris by power washing deck, replace broken boards and refinish if necessary. You’ll then be ready to layer on fresh accessories and decor — lanterns, throw rugs, umbrellas, garden stools, and plastic dishware is all that is needed to create a party-ready patio for summer.

Click here to visit our “Curb Appeal” Pinterest board for ideas that will give your home’s exterior a welcoming feel and make a great first impression.