Category Archives: Selling A House

Using Neutral “Greige” With Spring Colors to Catch a Buyer’s Eye

When preparing your home for sale the overall goal is to present each room to feel fresh, inviting and neutral enough to enhance key features and appeal to a wide range of buyers. That doesn’t have to translate, however, to bland and boring. One of the most versatile color trends for staging is “greige,” a sophisticated pale gray hue with beige undertones.

Check out some of the ways we’ve used this perfect foundation color which adds depth and subtle contrast when paired with pops of bright, beautiful spring hues and stylish accents. And contact us at 203-640-3762 to learn how we can make marketing your home to sell an enjoyable process.

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Styled and Staged for Universal Appeal

When it comes to presenting a home for sale, setting the stage to appeal to a variety of potential buyers, no matter what their style, is key. While it’s a given that most young buyers are attracted to move-in ready homes featuring the latest appliances and fixtures, when shopping online, those features are secondary to the overall look and feel of the home. Most important are photos that showcase a clean-lined, neutral backdrop styled with accents that pop and shine to engage the average buyer in any demographic. Ultimately, by using simple styling and strategic arrangements that enhance a property’s key features, buyers can emotionally connect and therefore make the home more memorable.

Living Room Staged by PJ & Company Staging and Interior Decorating

For this custom-built contemporary home featuring cream, taupe, and brown paint colors along with light wood floors throughout, we paired tone on tone accessories in soft beige and cream along with pops of gold and silver accents to enhance the unique architectural details.

Dining Room Staged by PJ & Company Staging and Interior Decorating

For this elegant dining room framed with marble columns and a dark brown marble flooring inlay, we used a deep mahogany dining table styled with neutral greys and sparkling silver accents to really “wow” buyers looking to entertain guests in the space.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

This master bedroom features gorgeous custom details such as crown molding and built-in window seats with cabinets that are desirable to buyers looking for comfort and style. Our staging team showcased those features by creating an inviting, spa-like setting without being overstated. The simple, crisp white bedding, graphic grey area rugs, beige chairs and soothing blue, green and silver accents maximize the universal appeal of the space.

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STYLING TIPS TO “WOW” SPRING-TIME HOME BUYERS

The new year as well as the upcoming spring season brings with it a fresh outlook and new beginnings – exactly what prospective home buyers are thinking about while searching for their new “happy place.” For sellers preparing their homes to sell this spring, that means engaging buyers by showcasing a warm, welcoming and cheerful property that they can easily envision living in. The following are our spring décor styling tips to help sellers prepare their property to stand out among the sea of new listings and “wow” buyers this spring.

Living Room and Master Bedroom Staging by PJ & Company Staging and Interior Decorating

Natural Elements Paired with Metallics
One of our favorite trends that remains popular is plants of all shapes and sizes – succulents, trees or plants in baskets and colorful planters, fresh or synthetic garden flowers in vases and wreaths. Since metallic accents also continue to be on-trend, we love pairing the two together for an elegant touch to appeal to today’s buyers who like to feel close to nature.

Living Room Staged by PJ & Company Staging and Interior Decorating

Pops of Bright Accents
Pair bold pops of colorful accessories such as accent pillows, throws, artwork, glass bowls filled with fruit and fluffy bathroom towels against a neutral backdrop to give any room a boost of energy and warmth. Mix and match different textures and patterns for added depth and modern style.

Dining Room Staged by PJ & Company Staging and Interior Decorating

Update Paint Colors
Whether you repaint an entire room or an accent wall, a fresh coat of paint works wonders to instantly brighten and open a space to make it appear larger. To spruce up your curb appeal, try a fresh coat of a trending spring color such as Benjamin Moore’s Caliente for your front door to create a welcoming first impression.

Master Bedroom Staged by PJ & Company Staging and Interior Decorating

Fresh Bedding
To create a spring-like oasis in the bedroom, switch out winter bedding and replace with fluffy duvets in white, or on-trend floral patterns paired with a soft, cozy throw and accent pillows in different sizes, colors and textures.  To complete the look, add soothing nature-inspired wall art in complementary colors.

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PHOTO READY STYLING TO FIT ANY BUDGET

According to National Association of Realtors 2017 Home Buyer and Seller Trends Report, buyers rated photos as the feature they use most when shopping online for a home. To help sellers create a “wow” with their online listing photos and make the best first impression to appeal to buyers, we are introducing the following new cost-effective photo ready styling package.

Living Room Staged by PJ & Company Staging and Interior Decorating

Services Include:

Our professional staging stylists will assist sellers to transform the main rooms of their home by repurposing and rearranging existing furnishings to create an updated and inviting design to engage today’s sophisticated buyers.

  • Initial Staging Consultation with one of our staging stylists to develop a design plan
  • Use of seller’s furniture and accessories
  • Staging the four main rooms most important to buyers
  • Two professional staging stylists
  • Rearrange and provide a fresh update for the best online listing photos that will appeal to today’s buyer
  • Beautiful, on-trend rental accessories available as an option
  • Cost is $800 for four rooms, up to four hours max. (Other rooms will be an additional charge)
  • Cost is dependent upon size and location of home

To discuss our staging services or to schedule a consultation, please contact Patti Stern at 203.640.3762 or patti@pjstagingdecorating.com

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MARKETING YOUR HOME FOR A SUCCESSFUL SALE

The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
market 
for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.
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