Category Archives: Buying and Selling A Home

PHOTO READY STYLING TO FIT ANY BUDGET

According to National Association of Realtors 2017 Home Buyer and Seller Trends Report, buyers rated photos as the feature they use most when shopping online for a home. To help sellers create a “wow” with their online listing photos and make the best first impression to appeal to buyers, we are introducing the following new cost-effective photo ready styling package.

Living Room Staged by PJ & Company Staging and Interior Decorating

Services Include:

Our professional staging stylists will assist sellers to transform the main rooms of their home by repurposing and rearranging existing furnishings to create an updated and inviting design to engage today’s sophisticated buyers.

  • Initial Staging Consultation with one of our staging stylists to develop a design plan
  • Use of seller’s furniture and accessories
  • Staging the four main rooms most important to buyers
  • Two professional staging stylists
  • Rearrange and provide a fresh update for the best online listing photos that will appeal to today’s buyer
  • Beautiful, on-trend rental accessories available as an option
  • Cost is $800 for four rooms, up to four hours max. (Other rooms will be an additional charge)
  • Cost is dependent upon size and location of home

To discuss our staging services or to schedule a consultation, please contact Patti Stern at 203.640.3762 or patti@pjstagingdecorating.com

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MARKETING YOUR HOME FOR A SUCCESSFUL SALE

The saying “you can’t sell your house the way you live in it” is a great motto for sellers to live by if they want to sell quickly and for top dollar. This means stepping back and looking at your property as a product and showcasing it in the best light to target the specific needs of today’s buyers. The following are some key points to consider when marketing your home for success in a competitive market.

Family Room Staged by PJ & Company Staging and Interior Decorating
This home sold within 36 hours of being listed for sale and had previously been on the
market 
for over one year.

1. Remove Distractions

  • After decluttering and depersonalizing, find the proper balance of modern furniture and accessories that will enhance a room so that buyers can focus on it’s unique features, size and flow.
  • Stage a room with just enough décor that isn’t distracting and helps buyers get an idea of what it would be like to live there with their own furniture in the space.

Kitchen Update and Staging by PJ & Company Staging and Interior Decorating

2. Boost Perceived Value With Basic Updates

  • An expensive overhaul is overkill as it won’t necessarily yield a high return on investment.
  • Basic updates and repairs such as bright white paint for kitchen or bathroom cabinets, new hardware, modern lighting, eco-friendly faucets and neutral wall color is all that is needed to suggest a home is in move-in ready condition.

Family Room Staged by PJ & Company Staging and Interior Decorating

3. Make It Memorable

  • A vacant home in particular doesn’t leave a lasting impression on buyers who can’t visualize beyond what they see.
  • Add key pieces of modern, clean-lined furniture, rugs, lighting and window treatments to fill the void with warmth and personality and make buyers that much more emotionally connected and more likely to make an offer.
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SPRUCE UP YOUR HOME FOR EARLY SPRING SELLING

Simplify. Refresh. Brighten. 

 With the official start of the early spring selling season at the end of January, now is the ideal time to get a head start preparing your home for sale – before the market gets saturated in April and May. Our basic tips detailed below will help you to stand out from the crowd and sell your home quickly and for top dollar.

Family Room Staged by PJ & Company Staging and Interior Decorating
We instantly brightened and updated this space by decluttering, replacing furniture, rug, lamps and other accents with fresh, modern styling.

1. Simplify

  • Declutter by removing anything that will distract buyers from seeing the unique features of your property.
  • Depersonalize by packing up personal collections, family photos, newspapers, books, magazines, etc.
  • Rearrange and put away excessive furniture pieces to make the room appear larger.

2. Refresh

  • If it’s been a while since the walls were painted, hide imperfections and outdated colors by repainting with a fresh coat of neutral colored paint.
  • Remove old, soiled carpeting and replace with area rugs or hardwood flooring.
  • Replace or refinish damaged and dull hardwood floors.

Dining Room Staged by PJ & Company Staging and Interior Decorating
To create a welcoming space for buyers, we decluttered, replaced heavy, dated window treatments and added stylish accents.

3. Brighten

  • Let in as much natural light and warmth as possible by opening curtains. Remove dated window treatments, clean and showcase the windows.
  • Replace any light fixtures that are outdated and make sure all existing lights are working.
  • Clean, dust, vacuum and deodorize so that all surfaces shine (consider hiring a professional cleaning service).
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NEW REDESIGN STAGING PACKAGE TO FIT ANY BUDGET

Happy 2017!  We’re celebrating the New Year by announcing our 
BRAND NEW REDESIGN PACKAGE
just in time for the early spring selling season that kicks off late January.

The PJ & Co team will help you stand out from the competition by redesigning the main rooms of your property in 1/2 a day. The service includes using your furnishings & accessories and supplementing with select items from our private inventory of merchandise. Cost is dependent upon size and scope of project.

For more info contact us at 203.640.3762 or patti@pjstagingdecorating.com

Dining Room & Living Room Redesigned by PJ & Company Staging and Interior Decorating

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Don’t Delay Listing Your Home This Winter

Although the cold winter months between Thanksgiving and New Year’s are traditionally slower for the housing market, it can actually be an ideal time for sellers to stand out among the competition. Here are the key reasons sellers shouldn’t put off listing their properties this winter:

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Less Competition
In general, lower housing inventory means less competition for sellers to stand out and attract prospective buyers who want to get into a home quickly. 

Buyers Are Ready To Purchase
Buyers who must find a home due to a change in job, retirement or family situation are motivated and won’t delay as they want to sign a contract immediately. Also if  they were on the fence during the summer, they will usually make an offer in the winter to avoid an increase in mortgage rates in the new year.

Low Interest Rates
While the 30-year fixed-rate mortgage is at an all-time low, economists are predicting that interest rates will soon be on the rise, and when rates ultimately rise that will deflate buyers’ purchasing power.

Higher Asking Prices
Redfin, an online real estate brokerage found that listings during Dec. through March had produced higher percentages of above-asking-price sales than listing during any months other than April and May. As the housing market rebounded, December listings produced the highest percentage of above-asking sales for the entire year – 17%.

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