How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.

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Function and Style – Two Key Elements in This Bathroom Makeover

We recently helped a young couple with a new baby remodel and decorate their dated bath/laundry area so that they could enjoy comfort, functionality and style for many years to come. If you are considering a bathroom remodel, we hope our before and after photos below provide inspiration for creating your dream bathroom – please contact us if you need our help!

Cordani Hall Bath Vanity & Light B&A

White vanities, quartz countertops and carrara marble continue to be on trend. We gave this dated bathroom a stylish update with faux carrara marble flooring (that wouldn’t break the budget), bright white paint for vanity, molding and trim, and a soft neutral gray wall color. The quartz countertop, polished chrome faucets and hardware, framed whited mirror and vanity lighting completed the design our client had envisioned.

Cordani Hall Bath Floor With Shower B&A

Finding the right shower design that would be perfect for bathing a baby was a small challenge. We started from scratch with a new porcelain tub, white subway tile and glass tile accent enclosure, shelf insert for storage, and a single handle chrome shower head and faucet. The frameless french glass shower doors not only adds style but allows great functionality when bathing a child.

Cordani Laundry Closet B&A verticle

This laundry closet transformation was top on our client’s list. She needed easier access, a place for storage and folding clothes, as well as a way to hang wet clothes with ease. We created a more functional space including new front load washer and dryer, new cabinets and hanging bar, a formica countertop, and new mission style closet doors. We also provided some extra space by moving the wall back.

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Home Exterior Refresh Checklist – Simple tips for updating your home’s exterior

Whether getting your home ready to sell or not, exterior updates are just as important as the interior when trying to create an inviting property for guests and potential buyers. But often cleaning up and refreshing after a long winter can seem overwhelming and costly. Therefore, we put together the following checklist with simple, inexpensive ways to instantly add curb appeal and get your home noticed on a limited schedule and budget.

curb-appealA-xPhoto Credit: www.thisoldhouse.com

Simple Maintenance
Start with some basic clean up — give your home’s siding a good power wash, touch up trim with fresh paint, remove debris from gutters, repair cracks in driveway/walkway and spread fresh mulch in beds.

Spruce Up Landscaping
Remove dead shrubs, prune bushes, weed and add pops of color with new annuals. Assess the condition of your lawn and decide whether to reseed or add sod if uneven and patchy. Add a generous layer of natural mulch to beds to complete the whole look.

Create A Welcoming Front Porch
Update the front porch with a fresh coat of paint for the front door, bright accessories such as a beautiful welcome mat, potted flowers and plants in urns, colorful accent pillows placed on a bench and finish with a floral wreath for the door.

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Photo Credit: www.potterybarn.com

Prepare Deck and Patio For Entertaining
Clean off debris by power washing deck, replace broken boards and refinish if necessary. You’ll then be ready to layer on fresh accessories and decor — lanterns, throw rugs, umbrellas, garden stools, and plastic dishware is all that is needed to create a party-ready patio for summer.

Click here to visit our “Curb Appeal” Pinterest board for ideas that will give your home’s exterior a welcoming feel and make a great first impression.

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PJ & Co Recently Staged & Sold Properties – Spring 2016 Report

With the current saturated housing market, buyers have plenty of options to choose from which means it’s more important than ever that your listing photos portray a fresh, updated look. The proof is pictured below —  two homes recently staged by PJ & Co. The top photo sold for close to asking price in less than 30 days. The second home pictured below received multiple offers in only two days and sold for over asking!

Smith B&A Collage1Home Staged By PJ & Company Staging and Interior Decorating

Our staging team recently gave this beautiful million dollar plus home in Ridgefield a facelift by introducing a mix of modern accents to complement the existing country french décor. It sold in 30 days and for 99 percent of the asking price! Link here to contact realtor Carissa McMahon, Coldwell Banker, Ridgefield.

Durham AFTERS CollageHome Staged By PJ & Company Staging and Interior Decorating

In only two days afters staging, this beautiful contemporary colonial in Durham received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents. Many thanks to realtor Jackie Williams, Sterling Realtors.

 For more info and other home staging examples, please click on links below for
PJ & Company’s website portfolio page and Houzz profile.

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Top Bathroom Design Trends That Will Add To Your Resale Value

Like every other room in the house, homeowners and buyers today are interested in bathrooms that provide comfort, functionality and style. Whether you’re thinking of some basic upgrades or a full transformation for your outdated bathroom, we’re here to help! The following tips along with images we chose on Houzz.com feature some of the latest design trends that will provide pleasure now as well as increase value down the road when ready to sell.

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Seamless Walk-In Showers
This popular shower style provides a sleek, contemporary look and is a safe option for all ages as well as easy to clean. Integrating a frameless door with tile surround on walls and floor can also make a small space feel larger.

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Calm Colors

Permanent features such as tile, flooring and vanities in calm, neutral colors such as whites, grays or beiges are a perfect backdrop for modern, timeless appeal. Walls in soothing blue or green hues, brushed metal fixtures and splashes of bright accents will add a tranquil, spa-like ambience.

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Natural Elements 

Choose vanities and counter tops in a range of earthy materials such as wood, natural stone and river rock mixed with accessories such as natural woven baskets and rugs, plants and botanical artwork to add beautiful texture to your design. Geometric wallpaper prints (as shown above) are also hot now for adding a personal touch that can easily be removed later.

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Mixing Tile Patterns
Tile continues to be in the spotlight but the emphasis is on using creative patterns (such as herringbone in photo above) as well as incorporating a mix of contrasting sizes and materials to give visual depth and a sophisticated look.

High Efficiency Features
Since bathrooms use the most amount of water in most homes, this is the room that is increasingly designed with eco-friendly features in mind. Fixtures such as single-hole, motion-activated faucets, dual-flush toilets and water efficient shower-heads all reduce water usage and will appeal to any buyer looking for a green, cost-effective home.

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