Don’t Delay Listing Your Home This Winter

Although the cold winter months between Thanksgiving and New Year’s are traditionally slower for the housing market, it can actually be an ideal time for sellers to stand out among the competition. Here are the key reasons sellers shouldn’t put off listing their properties this winter:

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Less Competition
In general, lower housing inventory means less competition for sellers to stand out and attract prospective buyers who want to get into a home quickly. 

Buyers Are Ready To Purchase
Buyers who must find a home due to a change in job, retirement or family situation are motivated and won’t delay as they want to sign a contract immediately. Also if  they were on the fence during the summer, they will usually make an offer in the winter to avoid an increase in mortgage rates in the new year.

Low Interest Rates
While the 30-year fixed-rate mortgage is at an all-time low, economists are predicting that interest rates will soon be on the rise, and when rates ultimately rise that will deflate buyers’ purchasing power.

Higher Asking Prices
Redfin, an online real estate brokerage found that listings during Dec. through March had produced higher percentages of above-asking-price sales than listing during any months other than April and May. As the housing market rebounded, December listings produced the highest percentage of above-asking sales for the entire year – 17%.

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MAKE YOUR THANKSGIVING TABLE MEMORABLE

Holidays spent with friends and family is something we should all feel grateful for. So why not make your Thanksgiving guests feel extra special by setting an unforgettably welcoming table to gather around? Whether your style is casual or formal, we have some tips for setting the tone (and table) that’s right for you.

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1. Use Warm, Rich Autumn Hues
Mix and match neutral dinnerware and table linens with pops of whimsical colors of the season – oranges, reds, yellows and browns. For a more formal and cohesive look, try to limit patterns and colors to no more than two.

2. Mix and Match Styles 
For a modern twist, replace the traditional table cloth with natural woven placemats or chargers paired with more formal fine china and and glassware.

3. Use Elements With Different Textures 
Add depth to your centerpiece by layering natural, rustic elements such as pumpkins, gords, twigs and pinecones with a mix of shiny silver and gold metallic votives and candleholders.

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4. Be Creative For A Unique Look  
Have fun by using items from nature in unexpected ways — spray pumpkins with copper or gold metallic paint, place fall flowers in gourd vases, attach a simple name tag to  a colorful pear, use bark edged wood for chargers, ask guests to write what they are thankful for on small  cards and hang from a bouquet of branches, etc.

Click here to visit our Thanksgiving Tablescapes Pinterest board for more creative ideas!
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Accessorizing Your Listing To Attract Buyers

When staging your home to stand out on the market, choosing the right accessories that complement rather than distract from a room’s features can make all the difference in capturing buyer interest. Here are some of our tricks for giving a neutral room a subtle boost of energy and warmth that will create a lifestyle and mood to engage buyers.

guest-bedroom-1-withlogoafterGuest Bedroom Accessorized by PJ & Company Staging and Interior Decorating

Accent Pillows & Throws
We love mixing and matching pillows in different sizes, fabrics, colors and patterns to add texture and provide a fresh, custom look. Pair with a soft, faux fur throw draped on sofas, chairs and beds and your living room, family room or bedroom will instantly come to life.

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 Family Room Staged by PJ & Company Staging and Interior Decorating
 

Wall Decor
Wall art should complement the decor of the room and enhance the color theme. It should be large enough to fill a space but not overpower the room. Mirrors placed above mantels or an entry console are also great for adding a focal point with style and elegance as well as making a room appear larger and brighter.

Area Rugs
Rugs are one of our favorite accessories because they have multiple functions for staging a room -anchoring furniture, creating a focal point, adding texture and depth, hiding flaws as well as showcasing beautiful hardwood floors. Try layering and using neutral colors for the greatest impact.

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Master Bathroom Decorated by PJ & Company Staging and Interior Decorating

Vignettes

Adding a simple arrangement of decorative items with varying textures and heights is a perfect way to bring an elegant touch to a side table, dresser, mantel or bathroom counter. Try mercury glass candle sticks or vases paired with potted white silk florals or grassy arrangements to bring a touch of natural serenity to the room.

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How To Capture Buyer Interest; Stage It To Sell

The goal of every agent and seller in today’s market is to capture buyer interest, take them from the online listing to the front door and ultimately sell quickly and for top dollar. Investing in home staging before placing a “for sale” sign on your property will help make that goal a reality. But sellers must first understand why this initial expense will outweigh the risk of having their property sit for months with a possible price reduction and additional carrying costs (think mortgage, utilities, landscaping, etc.). Below are the key reasons why home staging is worth the investment in creating an all around successful sale.

Durham B&A CollageIn only two days after staging, this beautiful contemporary colonial received multiple offers and sold over asking! The PJ & Co team decluttered and updated 8 rooms with modern styling including neutral wall colors, fresh window treatments, simple area rugs and pops of color in wall art, pillows and other accents.

Boost Perceived Value and Selling Price
According to The International Association of Home Staging Professionals, 95% of staged homes sell on average in 11 days or less and for 17% above the asking price compared to a non staged home, in a similar market. Patty McCarthy, an Exceptional Properties Specialist for William Raveis Real Estate in Fairfield County, says “Millennials and Gen X consumers are willing to trade time for dollars. In other words, they will pay more if everything is done and they do not have to worry about doing it themselves.”

Stand Out From The Competition 
Once a home is decluttered, depersonalized and updated with the latest design styles, it will capture the attention of a broad buying audience ready to move quickly on a sale both through online photos as well as at the showing. McCarthy says she has “continually seen staged homes sell for more money in a shorter period of time.”

Avon-Kosinski B&A Collage

After decluttering, updating, brightening and the work of the PJ & Co team, this gorgeous colonial home received multiple offers and sold in just two weeks!

Allow Buyers To Emotionally Connect
Most buyers form an opinion about a home within the first 15 seconds. If they don’t connect with the property right away they’ll turn away. A recent National Association of Realtors survey indicates that 81%  of realtors feel that staging helps buyers visualize a property as a future home. McCarthy believes that “sophisticated buyers today buy on emotion more than ever and are seeking an identity with a lifestyle they would love to attain.”

Enhance Property’s Key Features 
When staging a home, a great way to showcase its key features and universally appeal to both genders is by choosing neutral tones and furnishings that are clean lined yet stylish. That combined with strategic furniture layouts will also enhance the flow and perceived size of the property. McCarthy says that “as soon as one of my sellers, who was having difficulty selling her home, repainted the interior with more neutral tones, the home took a deposit.”

Less Stress for Seller 
Home Stagers will work with homeowners and realtors as partners in the process, guiding them with their expertise and helping them emotionally detach from their home in order to transform the property into a product that appeals to a wide range of prospective buyers – no matter what their taste or style.

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Function and Style – Two Key Elements in This Bathroom Makeover

We recently helped a young couple with a new baby remodel and decorate their dated bath/laundry area so that they could enjoy comfort, functionality and style for many years to come. If you are considering a bathroom remodel, we hope our before and after photos below provide inspiration for creating your dream bathroom – please contact us if you need our help!

Cordani Hall Bath Vanity & Light B&A

White vanities, quartz countertops and carrara marble continue to be on trend. We gave this dated bathroom a stylish update with faux carrara marble flooring (that wouldn’t break the budget), bright white paint for vanity, molding and trim, and a soft neutral gray wall color. The quartz countertop, polished chrome faucets and hardware, framed whited mirror and vanity lighting completed the design our client had envisioned.

Cordani Hall Bath Floor With Shower B&A

Finding the right shower design that would be perfect for bathing a baby was a small challenge. We started from scratch with a new porcelain tub, white subway tile and glass tile accent enclosure, shelf insert for storage, and a single handle chrome shower head and faucet. The frameless french glass shower doors not only adds style but allows great functionality when bathing a child.

Cordani Laundry Closet B&A verticle

This laundry closet transformation was top on our client’s list. She needed easier access, a place for storage and folding clothes, as well as a way to hang wet clothes with ease. We created a more functional space including new front load washer and dryer, new cabinets and hanging bar, a formica countertop, and new mission style closet doors. We also provided some extra space by moving the wall back.

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